Hreflang Errors: When Your Multilingual Site Competes With Itself
Eight hreflang errors I find most often on multilingual sites: wrong codes, missing return links, canonical conflicts. How to check and fix each one.
Guides
Procedures, not general advice
How things are done, what I do for you and what you have to decide yourself. I write about the same craft I do on websites — with no promises of first-page rankings within a week.
Product Schema Markup for Ecommerce: Product, Offer, Review
Which schema type belongs on a product page? A practical breakdown of Product, Offer, AggregateRating and the mistakes that kill rich snippets in search.
Content Refresh vs New Post: When to Rewrite an Old Article
An old post sliding down the rankings? Here is how I pick refresh candidates from Search Console data, what to rewrite, and how to measure the result.
Faceted Navigation SEO: How Filters Wreck Ecommerce Rankings
Ecommerce filters generate thousands of URLs nobody searches for. How faceted navigation burns crawl budget, which combinations to index, and how to fix it.
URL Structure and Slugs: Changing URLs Without Losing Rankings
What makes a good URL slug, when changing URLs is worth it, and the seven-step process for moving addresses without 404s or lost rankings.
404 Errors and SEO: How to Find and Fix Them Properly
When a 404 hurts your rankings and when it doesn't, how to find broken URLs in Search Console and by crawling, and how to decide on redirects.
Redirect Chains: When 301s Start Hurting Your Rankings
Redirect chains slow your site and your indexing. I explain how they form, how to find them with curl and Search Console, and how to cut them to one hop.
AI SEO Tool Data Privacy: Where Your Site's Data Goes
I explain exactly which data from your site goes to the Claude API, what happens to it there, and what never leaves my infrastructure. No legal padding.
SEO for Agencies: Audits and Content Across Many Clients
How to handle SEO audits and content for many clients at once: what to automate, what to keep human, and how to show clients the impact in numbers.
Keyword Cannibalization: When Your Own Pages Compete
Keyword cannibalization happens when several pages target one query. How to spot it in Search Console and what to do: merge, redirect, rewrite or deindex.
Robots.txt and Sitemap Errors That Block Indexing
Robots.txt and sitemap errors can keep whole sections of a site out of Google. Here are the specific mistakes I see, the file limits, and a ten-minute check.
Duplicate Product Descriptions: Does Google Penalise Them?
Supplier-feed product descriptions do not earn a Google penalty, but they quietly cost you indexing. Here is how to find them and which ones to rewrite first.
How to Turn One SEO Article Into Five Social Media Posts
How to turn SEO articles into social media posts: what to pull from the text, how one article becomes five posts, and what you still have to do yourself.
SEO Case Study Traffic Growth: How to Read the Numbers
What an SEO case study must contain before its traffic growth means anything: baselines, dates, a 28-day window, control pages, and what quietly skews results.
SEO Glossary: What the Terms Mean and What to Do
An SEO glossary without jargon: canonical, indexing, CTR, Core Web Vitals, alt text, cannibalisation. What each term means and what to actually do on your site.
Canonical Tags and Duplicate Content: When They Actually Help
When a canonical tag really solves duplicate content, when Google ignores it, and the canonicalisation errors I find most often on live sites. Practical guide.
How Often to Publish SEO Articles: What a Small Site Needs
How many blog posts per month does SEO actually need? Realistic publishing frequency by site size, how long results take, and how to measure the impact.
Ecommerce Internal Linking: Why Your Categories Never Rank
Internal linking decides which ecommerce categories Google treats as important. How to find orphan pages, fix anchor text and measure the impact honestly.
Google Search Console Blog Topics: How to Find What to Write
How to pull blog topics out of Google Search Console: which queries to watch, how to group them into topics, and how to check whether the article worked.
Site Speed and SEO: What Core Web Vitals Mean in Practice
Site speed and SEO explained: what LCP, INP and CLS measure, the exact thresholds, what slows pages down, and which fixes to do first.
DIY SEO Without an Agency: What You Can Actually Do Yourself
DIY SEO works for the technical side and content, but not for everything. What you can fix yourself, where you hit a wall, how long it takes, and what to automate.
Free SEO Audit: What It Finds and What It Never Will
A free SEO audit shows technical errors on your public pages. Here is what you actually get, what it can never tell you, and how to prioritise the findings.
How to Fix Duplicate Title Tags (Templates + Process)
How to fix duplicate title tags: where they come from on ecommerce sites, which cases need a new title and which need canonical or noindex, plus templates.
Ecommerce Meta Descriptions That Actually Get Clicked
How to write ecommerce meta descriptions for stores with dozens of categories: length that survives truncation, before-and-after examples, and how to measure CTR.
Structured Data Errors: How to Find and Fix Broken JSON-LD
Structured data errors explained: the most common JSON-LD faults, how to spot them in Rich Results Test and Search Console, and how to fix and verify them.
Image Alt Text and SEO: What to Write and What to Skip
Image alt text and SEO: what belongs in it, what doesn't, how to fill in hundreds at once on a shop, and the effect you can realistically expect.
SEO Tool Pricing: What You Actually Pay For (And What You Don't)
What SEO tool pricing really charges for, which limits to check before you buy, and what I do, measure and honestly cannot do. No promises, just numbers.
Measuring SEO Impact: Did That Fix Actually Add Traffic?
How to measure SEO impact of a single fix: 28 days before and after, Search Console data, a control group, and the four metrics that actually mean something.
WordPress SEO Plugin: Deploy Fixes Without Touching Code
How a WordPress SEO plugin deploys fixes: install, approve changes, roll back, and what it cannot do. A practical route from finding to fixing, with no developer.
Local SEO for Small Businesses: What Actually Moves Rankings
Local SEO for small businesses, no fluff: what decides the map pack, what the website controls, how to fix NAP and LocalBusiness data, and how to measure it.