SEO Tool Pricing: What You Actually Pay For (And What You Don't)

When you look up SEO tool pricing, you rarely want a three-column table full of checkmarks. You want two answers: what it costs per month, and what you actually get for it. This article is about the second part — the units that pricing is built on, the limits that decide whether a plan fits your site, and where automation stops being useful.

Current prices and plan limits are on the pricing page here on the site. What follows is how to read them.

The four units SEO pricing is built on

Almost every SEO tool charges by some combination of four things. Once you know which one is the bottleneck for your site, picking a plan takes a few minutes.

Number of crawled pages (URLs). The tool has to go through the site first. A brochure site with twenty subpages and a shop with two thousand product URLs are completely different volumes. If your shop uses filters, the URL count grows faster than you expect — every filter combination can be its own address. Before you buy, check how many URLs your sitemap actually lists.

Crawl frequency. A one-off audit is worth something different from a weekly check. Sites change: you add fifty products and fifty empty meta descriptions come with them. If the site changes daily, a monthly crawl is not enough.

Number of generated fixes and articles. This is where tools differ most. A standard audit hands you a list of problems, and the price then follows the number of pages crawled. I go further: for the findings that matter, I write the finished fix text — a specific title tag, a specific meta description, a specific alt text. That is extra work and it is charged as its own unit.

Number of sites and users. If you run one site, this is irrelevant. If you are an agency with fifteen clients, the project limit is the first line you read.

Why cost per finding tells you nothing

The temptation is to divide the monthly price by the number of findings and compare. It doesn't work, because findings are not equal.

An audit that reports 400 issues, of which 380 are warnings like "image has no width attribute", looks great in a spreadsheet. In practice it doesn't help, because you have no idea where to start and nobody is going to fix 400 rows.

The useful question is different: how many findings end up fixed on the site. The gap between the advice "shorten your title" and a finished title ready to paste in is the entire rest of the job. Across a hundred subpages, that's a hundred decisions about what to actually write.

So when you evaluate pricing, count your own time as part of the cost. Take the number of pages that need fixing, estimate the minutes it takes to write one title and description, open the admin, paste it and save. Multiply. Compare that number against the tool's price — not the row count in the report.

Limits to check before you buy

Whichever SEO tool you are looking at, these lines decide whether the plan is enough:

• URL limit per crawl — compare it to the real size of the site, not a guess.
• How often the crawl runs — and whether you can trigger it manually after a big change.
• How many fixes you can deploy — some tools generate suggestions without limit but charge deployment separately.
• Deployment method — WordPress plugin, API, or CSV export. If you run a custom system with no API, you're left with CSV and manual pasting.
• Articles per month — and whether unused ones roll over.
• Search Console connection — without it, article topics are picked from thin air instead of from queries you already appear for.
• History and impact measurement — whether the tool can tell you what happened after a fix went live, or pretends the work ends at deployment.
• Projects and users — for agencies this is usually the first limit they hit.

What you get with me

To be concrete, here is what my plans charge for and what sits behind it.

Crawl and list of findings. I go through the public pages of the site and find duplicate title tags, weak or missing meta descriptions, missing alt texts, broken structured data and slow pages. From entering the address to the first output it takes roughly three minutes on a normal site.

Finished fix text. For the findings that matter, I write text you can paste. Not a recommendation — an actual title with the actual category name and the actual value in it. You approve it or rewrite it.

Deployment. Through a WordPress plugin, the API, or CSV export. Approved fixes go live without you retyping them.

Impact measurement. After deployment I compare 28 days before against 28 days after. You see whether impressions and clicks moved or not. Even when they didn't — that's information worth having.

Articles on topics from Search Console. I write for queries you already appear for but have no page about. The difference from invented topics is that the data says somebody really types those questions.

What the price does not include

This part usually stays hidden in pricing pages, so I'll say it plainly.

I don't promise specific rankings. Anyone claiming they'll move you to page one in two weeks isn't telling the truth. Positions move slowly; the first changes in Search Console after fixes go live typically show up over weeks, not days.

I don't do link building and I don't touch your hosting. I'll find the slow page and tell you what's slowing it down, but I won't swap your server or your theme.

I won't rewrite the sales page for a product nobody searches for. If there's no demand for what you sell, no title tag changes that.

And I fix nothing without your approval. Every text passes through you. It's one step slower, but a sentence you wouldn't put your name to never appears on the site.

Which plan makes sense for which site

Small site, a few dozen pages. Most of the value is in the first crawl and in the articles. There are usually few technical findings, they get fixed once, and then the site changes slowly. If you're weighing up whether to handle it yourself, read DIY SEO without an agency. For a business that serves one town or region, local SEO usually matters more than page count.

Shop with dozens of categories. The most common case where automation pays off. Duplicate titles come from the template and multiply across the whole site at once. With a shop, watch the URL limit and check whether the plan covers product pages too, not just categories.

Agency. What decides it is the number of projects, access for several people, and export. Reports showing 28 days before and after can go to the client without extra work.

How to check whether it's worth it

The cheapest way to decide is to have the site crawled and look at the real list of findings. Not a demo site — yours.

Then ask yourself: how many of these would I fix myself in the next three months? If the honest answer is "probably none, I don't have the time", the pricing page is worth reading. If you have someone who'll do it next week, buy nothing.

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